Global Branding is much more than an attractive logo and interactive website. Is you company synonimous with your products and services? How have major brands become sucessful and maintainted it for decades. Is brand recognitional generational or cyclical?
We have solutions to help take your business global. A multi-national distribution network is not a about building a larger hub, but about replicating a successful local business in a global network. This collaboration of influencers, consumers and media is the synergy that fuels aggresive profits and market penetration.
The 5 Ways to Build a Global Brand
Know your customers and your customer's "customer".
What's your competitive advantage? Tell the world.
Brand should reflect your business today, tomorrow and beyond.
How does it translate in varying languages, prices and cultures?...Less is more.
Deliver the best service by partnering with the "best".
Interesting look at the top 15 Global Brands. You may not be surprised by the brand values, but the growth since 2013 is very interesting. What industries are growing... which are declining. Is this indicative of a change in consumer values and global spending trends.
Courtesy of InterInsider
Sources: BrandZ™ *** Kantar Retail *** Bloomberg
(June 2014 Report)